We understand that selling a home is a BIG decision. Which is why our goal is to make the home selling process as smooth and simple as can be for our clients. We do our best to take out the stress!
We know that Zillow makes it look like pricing a home to sell is easy. Punch in an address and presto, out comes a value. We wish it were that easy. But it’s not. When pricing a home, a good real estate agent takes into account a lot of factors when devising a pricing strategy.
- Is it a buyer or sellers market?
- How will the typical buyer pay for the home?
- What type of financing is typical?
- Are prices rising or falling?
- Where there extraordinary factors influencing recent sales?
- Were the comparable sales “arms length” sales?
While we believe that technology and data have its place, we also believe that it has it limits. Zillow has no way of knowing that the buyer of 123 Main Street was willing to pay a premium because his daughter lives next door. Or that the new construction selling down the street is offering $30,000 in upgrades.
Pricing a home is more than just looking at the numbers. It’s understanding buyer motivation, traffic patterns, neighborhood appeal and much more. It’s trying to understand why a buyer was willing to pay more or less for a home in the same neighborhood. Many times this means picking up the phone and talking to other agents to get insight and then using all of this information to devise a pricing recommendation.
Data can tell you what a home sold for…a good real estate agent can tell you why.
“Before anything else, preparation is the key to success.” – Alexander Graham Bell
Getting top dollar for your home and a quick sale requires a bit of preparation. The way we live in a home and they we present a home to potential buyers is very different.
Getting your home ready to sell generally involves more than just giving it a good cleaning. The first step is to evaluate your home through the eyes of a potential buyer. We will assist you in performing a thorough review of the interior and exterior of your home and provide tips that will help make your home more inviting and attractive to potential buyers.
These tips may include things like:
- Removing or rearranging furniture
- Adding furniture to vacant homes or empty rooms
- Painting rooms that have bold colors
- Simplifying the contents of drawers and closets
- Increasing lighting
- Making minor repairs
- “De‐personalizing” the home
Because many sellers can become overwhelmed with this initial stage of the process, we are ready to provide you with resources and service providers that can assist you completing many of these tasks.
Home Buyers start their home search online so your home has to sizzle on the screen. This means great photography is a must. We use professional photographers who know how to get just the right pictures to showcase your home and neighborhood.
Our syndication agreements mean that your home will showcased across the internet.
Cutting edge technology allows us to virtually stage vacant homes.
HomeFeedback is a online feedback system that allows us to quickly and efficiently obtain feedback from agents who have shown your home. As a Seller you have access to a private Seller console where you can view all showings and feedback.
We use digital signature platforms like DocuSign to help us efficiently and quickly obtain signed documents. No need for you to drive to our office to sign something or to stand at a fax machine to get a signed document back to us!
From Offer to Contract to Close
Once you receive an offer on your home, we will help you evaluate its merits and advise you of potential ambiguities or”loopholes” that could be contract issues. It is easy to focus solely on getting “the price”, but the terms of the contract are equally important. These terms include things like: close date, down payment, proposed buyer financing, pre-possession, post-possession, and seller paid closing costs. This list goes on…
We will assist you in evaluating the strengths and weakness of these terms and propose and negotiate a counter offer.
- Once the contract is accepted we will handle the many details like:
- Obtaining Loan Status Updates from the Buyer’s Lender
- Preparing an Appraisal Packet
- Attending Home Inspections (when necessary)
- Ensuring Seller Adheres to Contractual Timelines
- Reviewing Preliminary Title Report with Seller
- Present, Review & Negotiate the Buyer Request for Repairs
- Provide Sellers with Service Providers that Can Perform Repairs
- Review the Hud 1 Settlement Statement to Ensure it is Consistent with the Terms of the Contract
- Ensure Sellers Fulfills all of their Contractual Obligations within the Proper Timeframes
- Ensure Buyers Adheres to All contractual obligations and serve 3 day cure notices in the event of a potential breach
- Guide seller in planning the moving process
- Facilitate final walkthrough
- Attend seller “signing”
- Monitor lending funding schedule, buyer signing, recordation and move-out